Moncton, New Brunswick – Football New Brunswick is excited to announce a new partnership with Brandnew Athlete. The Brandnew Elite Athlete Transformation Program is the first online, video-based,inspirational learning platform that focuses on the personal development of elite athletes. It supports athletes through its five program pillars: Discover Who You Are, Define Your Personal Brand, Develop Skills Necessary For Personal Growth, Discuss Issues Relevant To Sport And Life, and Inspire; where athletes can learn from the personal journeys of former elite athletes.
“Leadership is about making a difference,” said Michele Sinclair, Founder & CEO of Brandnew Athlete. “We are honoured to work with Football NB who are dedicated to making a positive impact on their athletes well-being with the inclusion of their personal development in their program.”
“I am very excited to be working with Brandnew. I was blown away by their commitment and passion for developing athletes into well-rounded individuals!” added Jon Wilkinson, Director, Football Operations, Football NB. “For most of us, one day our sporting days will be over, and when that day comes it is important to have developed an identity outside of sport. When my playing days were over, I struggled to understand who I was and where I belonged in the world. I would have saved myself a lot of time and grief, had I had access to a program like Brandnew. I look forward to seeing our football players go through this process and develop not only as athletes but as young professionals.”
The program will be offered to U18 athletes who are part of our revamped extensive off season Elite Development Program. Athletes will participate in an 8-week program highlighted by bi-weekly video calls with guest speakers where athletes will discuss the findings of each Pillar.
More information on our 2023 Elite Development Program will be released very soon.
For information on the Brandnew Athlete program visit www.brandnewathlete.com
If you are interested in learning more or to set up an interview, please contact:
Jamie Pitblado
Vice President, Business Development
Brandnew Athlete Inc.
[email protected]
604.220.6061
